Agriculture as a Service Market Analysis, Growth Rate, Demand, Size

Market Overview:

The global agriculture as a service market size is expected to grow at a significant growth rate during the forecast period 2022-2028, considering the base year as 2021.

Farming-as-a-Service offers industry-leading business solutions for agricultural and related services on a subscription or pay-as-you-go basis. In order to increase productivity and efficiency, stakeholders can make data-driven decisions through these farm management systems. Farming as a service makes approaches more accessible to small farms by converting fixed upfront costs to producers into variable recurring expenses. Precision farming, analysis, and information exchange are all supported by Agriculture as a Service. Stakeholders can use Farming-as-a-Service to increase productivity and efficiency by making data-driven decisions. Direct data collection is done by farmers, market agents, satellites, drones and government organizations.

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Market dynamics:


The growth of internet connection in rural areas is one of the major drivers of agriculture as a service, which is contributing to the expansion of the market. As internet access in rural areas continues to improve, adoption of agriculture as a service will increase due to the many benefits including increased production and efficiency through data-based decisions. data. Agriculture as a service can be used to address inefficiencies in the agricultural supply chain, including low productivity, lack of agricultural mechanization, market access and data asymmetry. It encourages the creation of new products, such as instant data collection and analysis technologies and general-purpose agricultural equipment.


Increasing internet connection in rural areas, which supports market expansion, is one of the prospects for the growth of agriculture as a major service. Farmers benefit greatly from fast internet connectivity. They can use data-driven analysis to determine the best seed and fertilizer dosages, and they can analyze the soil to check the nutrient profile. Using data-driven decision-making tools can minimize production costs by reducing waste. Due to the great potential of the market, many existing organizations as well as new companies and startups are entering it. Some recent entrants to the agriculture-as-a-service market include TAFE, ITC Ltd., Cropin Technology Solutions Pvt. Ltd., and Deere & Company. To establish a presence in the market, companies focus on product development and geographic growth.

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Market coverage

• Market figures available – 2022-2028
• Base year – 2021
• Forecast Period – 2022-2028
• Segments covered – by solutions, by delivery model, by end user
• Competitive Landscape – Agribolo, Ninjacart, Mahindra & Mahindra Ltd, John Deere, Apollo Agriculture, IBM

Market segmentation

By Solutions

• Farm management
• Production support
• Market access

By delivery model

• Pay for use
• Subscription

Per end user

• Companies
• Financial institution
• Farmer
• Government
• Advisory Bodies

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Major key players considered in the market

• Agribolo
• Ninjacart
• Mahindra & Mahindra Ltd
• John Deere
• Apollo Agriculture
• Ekylibre
• Iron services
• Closed
• BigHaat
• Trimble
• Taranis and other major players.

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Key Industry Development in the Agriculture-as-a-Service Market

In September 2022, Ninjacart, an Indian AgriTech startup backed by Walmart and Tiger Global, expanded to the United Arab Emirates and Gulf Corporation Council (GCC) countries by launching the Ninja Global platform for agricultural import-export businesses . The objective of the platform is to strengthen the import-export market for agricultural products between the United Arab Emirates and India.

Global Agriculture-as-a-Service Market Goals

1. To identify major sub-segments of the Agriculture-as-a-Service market to understand its structure.

2. Identifies, describes and analyzes the sales volume, value, market share, competitive market landscape, opportunities and threats, and strategic initiatives for the global key manufacturers of Agriculture as a Service for the next years.

3. To examine agriculture as a service in terms of specific expected growth, career prospects, and contribution to market share.

4. Analyze business developments in the market, such as market expansions, partnerships, new product development, and mergers.

5. Develop a strategic analysis of the main actors and an in-depth analysis of their strategic planning.

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