Going green: How U’khand-based start-ups are strengthening the rural economy | Dehradun News

Dehradun: In recent years, Uttarakhand has seen the launch of several start-ups aimed at strengthening the state’s rural economy while balancing profitability and ecological conservation.
The growth of one of these start-ups, Madogiri, has been quite impressive. Launched in August 2020 by a group of local young people, Madogiri is involved in various businesses, including running a pizzeria, organizing trekking activities, selling indigenous products, among others. However, the company’s USP is its eco-responsible approach to all of its businesses.
The products served in their restaurants are all made from indigenous ingredients. The company also sells products such as pickles, honey and other products made without harmful chemicals by residents of mountainous regions. Company officials say at least 500 residents of the hill districts of Uttarakhand are associated with their business operations.
In addition, the company also conducts planting campaigns across the state. In fact, Madogiri has been working in close coordination with the state forestry department since their successful planting campaign in Mussoorie in July 2020.
Speaking to YOU, Stuti Panwar, senior official at Madogiri, said: “The name Madogiri – which roughly translates to a mountain of thoughts – sums up our business in a way. We want to bring about a positive change through our start-up, by pushing the local economy while focusing on sustainable development.
Shivam Nath, Head of Madogiri Organic Business, said: “Our business model will strengthen the rural economy, thus increasing employment opportunities in the hills.
Another state-owned enterprise, Bhuli, aimed at strengthening the state’s rural economy, is working to revive the handicrafts of the Himalayan region. The company – founded by Tanya Kotnala in 2017 – connects local artisans for the manufacture and sale of handicrafts. Recently, Bhuli has sold over 1,000 calendars as part of its “Costume Culture of India” series.
Likewise, Vill ‘O Tale, a startup launched by Shuddha Satwa Ghosh and Soumen Karmakar, is reviving tourism in ghost villages to control migration from the hills. “Uttarakhand has several picturesque ghost villages. We believe that locals, who have gone to other places in search of employment opportunities, can be brought back here and migration can be controlled as tourists would like to stay with host families in these non villages. marketed, ”Gosh said.
In an effort to reduce the carbon footprint, Vill ‘O Tale – which currently works in five Himalayan states – has teamed up with IIT Roorkee to get an eco-friendly heater made from pine leaves. “The villages of Uttarakhand have immense tourism potential, as tourists enjoy staying with the locals, eating local food and participating in various local activities,” Ghosh added.
(By Abhilasha Negi)


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