Herbalife and United Way Bengaluru to Implement a Series of Integrated Rural Development Programs in Noolpuzha of Wayanad

November 23, 2022 6:31 p.m. STI

Bengaluru (Karnataka) [India]November 23 (ANI/NewsSee): Herbalife Nutrition Ltd., United Way of Bengaluru (UWBe) and the Noolpuzha Gram Panchayat have partnered with a vision to ensure the integrated development of the Noolpuzha Gram Panchayat, the second largest tribal belt in Wayanad.
This integrated rural development program, called “Rural Rising”, is a flagship intervention of UWBe, built on a “convergence model” where the program is implemented in ambitious districts and remote areas in various geographical areas in alignment with government programs and implemented in partnership with government and private partners. NITI Aayog identified districts in each state as aspirational districts and a clear framework was given on which districts should work.
Wayanad is one of the aspirational districts in Kerala, and UWBe through the Rural Rising initiative aims to help the government achieve the milestones. This will be a landmark project in demonstrating effective public-private partnership (PPP) in community development.
The multi-year Rural Rising program in Noolpuzha Gram Panchayat (GP) will address five key areas based on the assessment of needs for improving child nutrition; the quality of engagement with children in Anganwadi centers through UWBe’s Born Learning Campaign (BLC); strengthen schools to retain and attract students from tribal hamlets; support women’s livelihoods in self-help groups (SHGs) and skills development for youth in intervention areas.
The intervention was launched today. A memorandum of understanding has been signed between Noolpuzha GP and UWBe. Noopuzha Panchayat delegates who attended the event include Ms. Sheeja Satheesh, President of Panchyath; MNA Usman, Vice President; Mr. Vanamalika, president of the Trible Society. The event was also honored by Mr. Afsath, ICDS Program Officer; and Rajesh Krishnan, CEO of United Way Bengaluru with his team.
“To extend one’s mind and hand to the oppressed is incredible and the need of the day. The health of children and women in tribal hamlets is a matter of grave concern. Herbalife Nutrition and United Way Bengaluru have such iron nerve and a such spirit to make an innovative and active intervention to meet health and nutrition and early childhood care and education needs Herbalife Nutrition and United Way Bengaluru’s intervention at Noolpuzha Panchayath of Wayanad district is absolutely meaningful and appreciable,” said T. Hafsath, DPO ICDS, Wayanad.
Most malnourished children in Wayanad come from tribal communities. Children and women suffer from nutritional deficiencies and anemia due to a lack of adequate and balanced food. The Rural Rising intervention will ensure the availability of cooked meals three times a day, six days a week, for children enrolled in four Anganwadi centres, starting in Noolpuzha.
Low student attendance in Anganwadi schools and centers is another serious issue. To make the schools attractive and welcoming, play areas will be provided in two schools – the Government Lower Primary School in Muthanga and the Primary Assisted Primary School in Sri Jaya, which can accommodate 250 pupils. In addition, two Anganwadi centers will be strengthened with new facilities and infrastructure support to make the centers safe and child-friendly in line with ICDS guidelines. Additionally, Anganwadi workers and helpers will be trained on Early Childhood Care and Education (ECCE) curriculum and pedagogy.
The intervention will work in close collaboration with the Jilla Mission of Wayanad. Three hundred executive members of self-help groups registered in Noolpuzha GP will receive training on entrepreneurship development. Specific livelihoods interventions will be provided to other self-help groups. Interventions ranging from providing grinding equipment to setting up a grocery store are planned for different SHGs.

To support locals engaging in honey collection, eighty honey collectors will receive honey harvesting kits containing modernized tools to help increase their productivity and ensure safety. Apart from this, training programs will be offered to special people from the “BUDS” center to help them generate income and live with dignity. A total of approximately 650 self-help group members will directly benefit from the livelihoods interventions.
Sport has been recognized as a powerful means of instilling positive social skills, leadership qualities, self-awareness and creativity. For the well-being of young people in the community and to help them use their time wisely, football training will be offered at the two existing youth resource centres. The sports centers will also be equipped with different types of sports equipment and books for youth and children in the community.
“Herbalife is committed to helping address the global challenges of hunger, food insecurity and malnutrition. Through our “Nutrition for Zero Hunger” initiative, we focus on empowering the community to reduce the food insecurity, increasing access to healthy food and providing nutrition education to eradicate malnutrition among the tribal population The United Way of Bengaluru’s Rural Rising intervention is a great opportunity for us to reach the tribal communities of Wayanad , an ambitious district identified by Niti Aayog. We are pleased to partner with United Way Bengaluru and look forward to a long-term commitment,” said Amit Khanna, Country Manager, Herbalife Nutrition India.
“Aligned with the United Nations Sustainable Goals and linked to the Antyodaya mission, this multi-year intervention has been shaped with consistent and measurable annual milestones, built on a partnership model where responsibility for development at the village level will be shared by all key stakeholders making this program sustainable,” said Rajesh Krishnan, Managing Director of United Way of Bengaluru.
UWBe, part of United Way Worldwide, is an NGO focused on social issues that require immediate and long-term attention. The chapter catalyzes the unified efforts of businesses, civic organizations and citizen associations to bring about visible change. The organization works in four key areas: environment, education, health and livelihoods. Currently, UWBe is implementing four flagship campaigns which serve important purposes: ‘Wake the Lake’ works to protect the lakes of Bengaluru, ‘One Billion Drops’ aims to conserve rainwater through percolation pits, ‘Born Learning” helps provide nutrition and education to very young children. and “Rural Rising” aims to develop and empower rural communities.
Additionally, Covid relief work is another key area where the organization assists healthcare facilities, medical professionals and other organizations working for Covid relief.
For more information, www.uwbengaluru.org.
Herbalife Nutrition (NYSE:HLF) is a global company changing people’s lives with great nutritional products and a business opportunity for its independent distributors since 1980. The company brings science-backed products to consumers in 95 markets through the through entrepreneurial distributors who provide one-on-one coaching and a supportive community that encourages their customers to adopt a healthier and more active lifestyle.
Through the company’s commitment to nourishing people, communities and the planet, Herbalife Nutrition is committed to achieving 50 million positive impacts – tangible acts of good by 2030, its 50th anniversary.
For more information, please visit Company | Herbalife Nutrition (iamherbalifenutrition.com)
This story was provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsSee)

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