NABARD Grameena Habba-2022 to revive rural economy shaken by Covid-19 pandemic

Bangalore, March 7 (IANS): Aiming to give a boost to the rural economy affected by the Covid-19 pandemic, NABARD, Karnataka Regional Office is organizing an annual “Grameena Habba” event, to provide a marketing platform for rural artisans to sell handicrafts and handicrafts here between March 10-14.

Artisans from Telangana, Tamil Nadu, Kerala, Uttar Pradesh, Madhya Pradesh, Haryana, Odisha and Chhattisgarh are expected to participate in this rural festival alongside more than 25 artisans from Karnataka.

The current Covid-19 situation has undoubtedly created havoc throughout the economy, especially in the rural economy. These exhibitions have played a crucial role in rebuilding the rural economy after Covid-19. This would help address the concerns of several rural arts and craftsmen struggling with this pandemic, Niraj Kumar Verma, chief general manager of NABARD, said on Monday.

Karnataka’s exclusive products including GI products like Udupi sarees, Kasuti work, Aari embroidered fabrics, Channapatna toys, unique Mysore rosewood inlay, Kohlapuri chappals, handcrafted home decorations, organic food products and products from other parts of India such as Jaipuri quilt, Bhopal bangles lake, Maheswari silk from Madhya Pradesh, Aarni silk from Tamil Nadu, Ikat sarees from Telangana, Kosa silk from Chhattisgarh, spices and handicrafts from temples in Kerala, ornaments from Odisha and linens from UP etc. will be available in this exhibit/sale.

Rural artisans, weavers, farmers and tribes across the country and several districts of Karnataka would showcase arts, handicrafts, handwoven sarees, handwoven garments, decorations for home, tribal products, natural beauty products, organic food products, jewelry and accessories during this festival. .

NABARD Grameena Habba is scheduled for March 10-14 at Mantri Square Mall in Bengaluru. The exhibition and sale will feature thousands of exclusive products from across India at competitive prices.

NABARD sponsors artisans, weavers, SHG for Grameena Habba to showcase their unique products for 5 days. The income they derive from the sale of these products will go directly to the artisans.

“Residents of Bangalore have always given an overwhelming response to our artisans. Their support has helped us continue to expand our mission to provide rural entrepreneurs with such marketing opportunities. We are confident that the people of Bangalore will bring smiles on the faces of our rural artisans. NABARD asks everyone to come and witness the rural talent at Grameena Habba 2022 and make it a great success,” said Niraj Kumar Verma.

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