New banners promoting the rural community of Anza now hang along Route 371.
The project was undertaken by the Highway 371 Business Association, Anza Area Trail Town, The High Country Conservancy and Anza Electric Cooperative, Inc.
Its goal is to slow traffic and entice visitors to “stop and shop at our retailers, hike a historic trail, or be curious about an upcoming community event,” a statement read. of the association’s press.
The banners are mounted on electric poles.
“Travelers don’t realize that this proud little community offers the opportunity to shop, eat, stock up on cafes, refuel, visit a park or museum, walk part of the historic Juan Trail Bautista de Anza, to take part in the Anza Days festivities, or admire wildflowers, incredible sunsets and starry nights,” the statement read.
New banners will be rotated quarterly, depending on the season or upcoming community events.
The first street banners showcase the lupine wildflower, entice people to shop in Anza, and promote the region’s rural lifestyle. The banners set for the summer will feature Anza Days, the banners for the fall will feature the Hamilton High School Bobcats and the banners for the winter will be Light Up the Valley.