New Prime Minister Liz Truss must go further than any previous administration and “really improve” the rural economy.
The new government should include the rural economy at the “heart of government policy in these trying times”, the Country Land and Business Association (CLA) said.
There is an 18% productivity gap between the rural economy and the national average after “years of neglect”.
Closing the gap would add £43billion to the UK economy, according to the rural organisation.
The reasons for low campaign productivity are complex, but major contributors include poor digital connectivity, the scheduling system, bureaucracy and decades of underinvestment.
Rural campaigners say measures such as a simpler tax system and more investment in rural skills would help close the productivity gap.
Mark Tufnell, CLA President, said: “No Prime Minister in the past 20 years has had an ambitious strategy for the rural economy. That has to change.”
A new £110million support package announced last weekend to support rural businesses is “a good start”, but he said it “still does not fully address the challenges faced by rural businesses “.
“As PM, Liz Truss must aim for growth, detailing her plans to bring real planning reform, full connectivity, a simpler tax system for diversified businesses.
“An upheaval of Whitehall [must] encourage interdepartmental cooperation,” Mr. Tufnell said.
“Otherwise, his party risks losing the hearts and minds of 12 million rural voters.”