PEDi empowers small entrepreneurs, improves socio-economic status of rural community – PM

Prime Minister Datuk Seri Ismail Sabri Yaakob attends the soft launch of Keluarga Malaysia at the Angkasapuri Auditorium in Kuala Lumpur on October 8, 2021. – Photo Malay Mail

BERA (November 21): The establishment of the Digital Economy Centers (PEDi) of Keluarga Malaysia (Malaysian family) can help create and empower small entrepreneurs towards innovative and competitive digitization and improve socio-economic status of the population, especially the rural community.

Prime Minister Datuk Seri Ismail Sabri Yaakob said that the micro, small and medium-sized enterprises (MSMEs) sector is the backbone of the country’s economy, accounting for nearly 1.2 million or 97.2% of total enterprises in the end of 2020.

However, he said most MSMEs were even less competitive and needed to be empowered, especially after being affected by the Covid-19 pandemic.

“PEDi is a one-stop shop to bring small entrepreneurs closer to the digital economy. Various programs have been put in place to help these entrepreneurs start their businesses or increase demand for their products.

“We hope that these small entrepreneurs can then expand their business with online access and using e-commerce platforms.

“The ability of small entrepreneurs to adapt to digitization and technological developments will improve their efficiency and support their business in the long term,” he said.

Ismail Sabri said this during the launch of PEDi at Kampung Durian Tawar here today, which was also attended by Minister of Communications and Multimedia Tan Sri Annuar Musa and his deputy Datuk Zahidi Zainul Abidin, as well as Minister of the Prime Department. Minister (Economy) Datuk Seri Mustapa Mohamed.

The prime minister said the small business empowerment program would be led by the Malaysian Communications and Multimedia Commission (MCMC) with the cooperation of relevant agencies and industry players, with the aim of benefiting 800,000 small entrepreneurs of the PEDi by 2025.

He said that 873 existing PEDi will be turned into one-stop centers for rural digital economic activities, 37 new PEDi will be opened in the first quarter of 2022 and 173 more by the end of next year, bringing the total to 1,083. PEDi. nationally operational.

As a member of parliament from Bera, Ismail Sabri said 1,158 people from the parliamentary constituency had registered as PEDi members to use the center for entrepreneurship courses, and was told that some of their businesses were now booming.

“The government is confident that the program will encourage local communities, especially young people, to equip themselves with sophisticated digital knowledge to compete in building a better future, especially those who wish to go into business or entrepreneurship. .

“It is also hoped that existing entrepreneurs will be able to increase their productivity, make more profits, sustain their businesses and, at the same time, create employment opportunities for other people,” he said. -he declares.

Besides MSMEs, Ismail Sabri said PEDi would also benefit 15.4 million people, especially those in the B40 group and rural areas, by exposing them to digital knowledge so that they too can participate in digital economic activities. .

This, he said, would not only bridge the digital divide between people in urban and rural areas, but would also lead to digital innovation that could meet the country’s aspiration to expand the agenda of the country. Digital Economy. – Bernama

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