PM: PEDi empowers small entrepreneurs and improves the socio-economic status of the rural community

BERA (November 21): The establishment of the Digital Economy Centers (PEDi) of Keluarga Malaysia (Malaysian family) can help create and empower small entrepreneurs towards innovative and competitive digitization and improve socio-economic status of the population, especially the rural community, said Prime Minister Datuk Seri Ismail Sabri Yaakob.

Ismail Sabri added that the micro, small and medium-sized enterprises (MSMEs) sector was the backbone of the country’s economy, accounting for nearly 1.2 million or 97.2% of total enterprises at the end of 2020.

However, he said most MSMEs are even less competitive and need to be empowered, especially after being affected by the Covid-19 pandemic.

“PEDi is a one-stop-shop to bring small entrepreneurs closer to the digital economy. Various programs have been put in place to help these entrepreneurs start their businesses or increase demand for their products.

“It is hoped that these small entrepreneurs can then expand their business with online access and using e-commerce platforms.

“The ability of small entrepreneurs to adapt to digitization and technological developments will improve their efficiency and support their business in the long term,” he said.

Ismail Sabri said this during the PEDi launch at Kampung Durian Tawar here on Sunday, which was also attended by Communications and Multimedia Minister Tan Sri Annuar Musa and his deputy Datuk Zahidi Zainul Abidin, as well as the Minister of the Prime Minister’s Department ( Economy) Datuk Seri Mustapa Mohamed.

The Prime Minister said that the Small Business Empowerment Program will be led by the Malaysian Communications and Multimedia Commission with the cooperation of relevant agencies and industry players, with the aim of reaching 800,000 small business entrepreneurs. PEDi by 2025.

He said that 873 existing PEDi will be turned into one-stop centers for rural digital economic activities, 37 new PEDi will be opened in the first quarter of 2022 and 173 more by the end of next year, bringing the total to 1,083. PEDi. nationally operational.

As a member of parliament from Bera, Ismail Sabri said 1,158 people from the parliamentary constituency registered as PEDi members to use the center to attend entrepreneurship courses, and was told that some of their businesses are now booming.

“The government is confident that the program will encourage local communities, especially young people, to equip themselves with sophisticated digital knowledge to compete in building a better future, especially those who wish to go into business or entrepreneurship. .

“It is also hoped that existing entrepreneurs will be able to increase their productivity, make more profits, sustain their businesses and, at the same time, create employment opportunities for other people,” he said. -he declares.

Besides MSMEs, Ismail Sabri said PEDi would also benefit 15.4 million people, especially those in the B40 group and rural areas, by exposing them to digital knowledge so that they too can participate in digital economic activities. .

This, he said, would not only bridge the digital divide between people in urban and rural areas, but would also lead to digital innovation that could meet the country’s aspiration to expand the agenda of the Digital Economy.

Read also:
Ismail Sabri urges MSME entrepreneurs to capitalize on government digital initiatives
Annuar: the government will set up at least one PEDi in each district of the State

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